Facebook and Instagram are the perfect starter tools for any small business looking to expand their user base. And, contrary to many platforms, even the smallest budget will give you access to the most advanced audience targeting available.
In this session, I'll help you build a Facebook and Instagram campaign from the ground up–tailored to your unique business objectives and budget.
What we'll cover:
- Setting the right campaign objectives
- Structuring your campaigns for easy optimization
- Basic to advanced audience targeting
- Choosing the right creative formats
- Leveraging free assets to improve your ad creative
- Implementing conversion tracking
- Building reports and measuring success
By the end of this session, you will have a Facebook and/or Instagram campaign that is ready to launch.
Full-time consultant using data to help growing companies better leverage their marketing budgets to get the results they're looking for.