Whether you're a small business owner, a marketing manager or the CEO of a large corporation, understanding the fundamentals of Google Ads can be imperative to the success of your business or role. But where do you start? How does the auction work? What are you paying for and why?
This session will cover Google Ads fundamentals and how to set up your campaigns within the interface.
What we'll do
During this session we will cover the fundamentals of Google Ads, including:
- How the Google Ads auction works
- How to set up your Google Ads campaigns within the interface
- How to measure performance within the interface
We'll work within the Google Ads platform to ensure you get the most out of the session. Session content can be tailored to client's relevant industry on request. If you're looking for a session on building a Google Ads strategy, I have another session tailored for you.
Hi! I'm Jocelyn a senior digital and brand marketer with over 10 years of experience in marketing, communications and media buying. I currently run my own freelance practice in Vancouver.