Good typography—the art of choosing and arranging type—is the key to smart, elegant design. Knowing the fundamentals of typography can make a big difference in how effectively your content reaches its user. This session introduces fundamental typography techniques that can take your communication materials from meh to marvellous.
What we'll do:
In this typography primer, we’ll cover the fundamentals like: font categories, font anatomy, and best practices for readability.
- We’ll talk about using free fonts vs foundries, and webfonts vs desktop fonts.
- We’ll look at great type examples that apply typography principles to create visual hierarchy and emphasis.
- Next, we’ll do a live typesetting session, trying out techniques like leading, kerning, tracking, and justification.
We’ll show examples on screen, then try a few techniques in a professional typesetting software, InDesign, as well as a basic program, Google Docs.
Jill Southern provides a range of graphic design and art direction services to help businesses and organizations best express themselves visually. Notable agency experience. Currently freelancing.